Bisnis Lokal Aksi Digital Membangun UMKM Tangguh di Era 5.0
DOI:
https://doi.org/10.71417/jpc.v2i1.140Keywords:
bisnis lokal , keamanan digital, komunikasi digital, UMKM, pengabdian masyarakatAbstract
Perkembangan teknologi digital menghadirkan peluang sekaligus tantangan bagi pelaku UMKM, terutama dalam menjaga keberlanjutan usaha di era persaingan global. Kegiatan pengabdian kepada masyarakat “Bisnis Lokal Aksi Digital” dilaksanakan sebagai bagian dari Catur Dharma Perguruan Tinggi dengan tujuan meningkatkan pemahaman strategi pengelolaan bisnis berbasis teknologi. Program ini berbentuk penyuluhan, seminar, dan diskusi interaktif dengan melibatkan 16 pelaku usaha lokal. Materi yang diberikan meliputi “Pemanfaatan AI dan Otomatisasi serta Evaluasi Digital Marketing untuk UMKM” serta “Market Research: Cerita Cuan Bangun Bisnis UMKM lewat Konten”, yang menekankan pemanfaatan data, pemasaran digital, dan pengembangan konten. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan peserta mengenai keamanan data, komunikasi digital, serta strategi pemasaran yang efektif. Program ini relevan dalam mendukung daya saing dan adaptasi UMKM menghadapi transformasi digital.
Downloads
References
Alam, S., & Noor, M. (2020). Adoption of mobile payment among SMEs in Southeast Asia. Journal of Financial Innovation, 6(2), 45–59. https://doi.org/10.1007/s40854-020-00193-8
Andriani, Y., & Gunawan, H. (2021). Strategi UMKM dalam menghadapi era digitalisasi di Indonesia. Jurnal Ekonomi dan Bisnis, 15(1), 33–47. https://doi.org/10.31849/jeb.v15i1.6543
Bharadwaj, A., El Sawy, O. A., Pavlou, P., & Venkatraman, N. (2019). Digital business strategy: Toward a next generation of insights. MIS Quarterly, 43(1), 1–19. https://doi.org/10.25300/MISQ/2019/13702
Chatterjee, S., Rana, N. P., & Dwivedi, Y. K. (2021). Social commerce: A systematic review and future research agenda. Electronic Commerce Research and Applications, 46, 101035. https://doi.org/10.1016/j.elerap.2021.101035
Dewi, R., & Syahputra, A. (2022). Pengaruh literasi digital terhadap daya saing UMKM. Jurnal Manajemen dan Kewirausahaan, 24(2), 99–108. https://doi.org/10.9744/jmk.24.2.99-108
Fitriani, A., & Sari, D. (2020). Digital financial literacy and sustainability of small businesses. Journal of Business and Finance Research, 12(2), 55–64. https://doi.org/10.18510/jbfr.2020.1226
Hasan, I., & Nasution, M. (2021). Analisis faktor adopsi teknologi digital pada UMKM. Jurnal Ekonomi dan Teknologi Digital, 2(1), 11–20. https://doi.org/10.47709/jetd.v2i1.1167
Huang, M. (2021). The role of social media in small business marketing: A systematic review. International Journal of Digital Marketing, 9(1), 21–35. https://doi.org/10.4018/IJDM.2021010102
Ismail, T. (2020). The effect of entrepreneurial orientation and digital capability on firm performance. Journal of Entrepreneurship Education, 23(3), 1–10. https://www.abacademies.org/articles/the-effect-of-entrepreneurial-orientation-and-digital-capability-on-firm-performance-9322.html
Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L., & Spitzer, J. (2019). Digital entrepreneurship: A research agenda on new business models for the twenty-first century. International Journal of Entrepreneurial Behavior & Research, 25(2), 353–375. https://doi.org/10.1108/IJEBR-06-2018-0425
Kumar, V., Dixit, A., Javalgi, R., & Dass, M. (2020). Digital transformation of small businesses in emerging markets. Journal of Business Research, 118, 431–442. https://doi.org/10.1016/j.jbusres.2020.06.036
Lee, J. (2022). Artificial intelligence in digital marketing for SMEs: Opportunities and challenges. Journal of Interactive Marketing, 58, 1–12. https://doi.org/10.1016/j.intmar.2022.05.001
Nguyen, T. (2020). Barriers to digital adoption among micro and small enterprises. Journal of Small Business and Enterprise Development, 27(4), 585–602. https://doi.org/10.1108/JSBED-12-2019-0407
Prasetyo, Y., & Sutanto, E. M. (2020). Digital transformation and competitiveness of SMEs in Indonesia. Jurnal Manajemen dan Pemasaran Jasa, 13(1), 77–92. https://doi.org/10.25105/jmpj.v13i1.6471
Putra, A. (2019). Strengthening local communities through digital collaboration. Community Development Journal, 54(3), 412–428. https://doi.org/10.1093/cdj/bsy048
Rahayu, R., & Day, J. (2019). Determinants of e-commerce adoption by SMEs in developing countries: Evidence from Indonesia. Procedia Computer Science, 72, 142–151. https://doi.org/10.1016/j.procs.2015.12.106
Rahman, F. (2021). Impact of digital marketing on SMEs revenue: Evidence from Indonesia. Asian Journal of Business and Management, 13(1), 77–85. https://doi.org/10.20885/ajbm.vol13.iss1.art7
Santoso, B. (2021). The role of government and academia in digital transformation of SMEs. Indonesian Journal of Applied Research, 3(2), 145–160. https://doi.org/10.23917/ijar.v3i2.12560
Susanto, H., Prasetyo, D., & Lestari, S. (2021). Training and mentoring model for improving digital marketing skills of SMEs. Jurnal Pengabdian Masyarakat, 5(1), 22–31. https://doi.org/10.22146/jpm.v5i1.78932
Zhang, Y., & Chen, L. (2019). E-commerce adoption and growth of small businesses: An empirical study. Electronic Commerce Research and Applications, 36, 100864. https://doi.org/10.1016/j.elerap.2019.100864
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Sukry Harly, Dyas Yudi Priyanggodo (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
